The exportation of dried fish and snails is an exciting process that requires you to follow the steps below: Best method to export your dried fish and snails
- Process your dried fish and snails.
- Package your dried fish and snails.
- Get buyers or consumers outside the country.
- Partner with a good delivery company.
Exportable dried Catfish and snails are in very high demand because they can stay for a very long time and still retain their freshness.
The process of drying fish and snails has been well explained earlier. Also, the process of packaging your dried fish and snails must be patiently and expertly done following export standards if you would like to enjoy them for a long period otherwise, they will get spoilt quickly.
The process of packaging of packaging your dried fish and snails has been earlier explained, you can read the topic or watch the Video.
- Get buyers or consumers outside the country: There are various ways of getting buyers or consumers of dried fish and snails outside the country. Some of these methods are free and some are paid. Below are the various ways to get buyers:
- Through referrals
- Fairs and exhibition
- Conferences
- Digital Marketing
Through referrals: This is a very good way of getting customers abroad and will not cost you money.
This involves one or more persons telling others about what your business does. It involves people spreading or publicizing your business for you. This person could be family members, friends, neighbors, schoolmates, and most importantly customers or people who have received a satisfactory product or service from you.
- For you to enjoy this method of marketing, you must focus on one key ingredient which is “Trust”.
- You must learn to build trust and a good relationship with your customers. This involves keeping to promises made with customers on business deals.
- Learn to go the extra mile to satisfy your customers. This includes giving bonuses and gifts.
- Keep to timing: Always state clearly the time requirement to deliver their order and keep to the time stated. Be sincere in communicating early if there will be a change in the timing agreement.
- Do not state what you can not do or will not be included in the customer’s order and ensure you fulfill all that is agreed with the customer.
- Show care, and build friendship with your customers: Learn to show care and love for your customers. Check up on them, greet them, rejoice with them, and comfort them in bad times. This is a good way to build friendships with your customers and put your picture on their minds always. This will make them always talk about you and your business at all times and to all who will need your products or services.
Fairs and exhibitions: This is a very good method of getting buyers or consumers of your products outside the country.
This involves showcasing your products at fairs or exhibitions. It is a great way to gain visibility for your brand and sell your products. This method will cost you some money because you will need to pay to have access to a vendor space and enjoy the benefits of a vendor at any fair or exhibition. You will also need to get a table, chair, workers to assist you in selling, and other things needed for effective marketing during the days of the fair or exhibition.
The impact of showcasing your brand is always huge. Your brand will gain visibility and reach from all over the world because people from. Different places attend such gatherings.
Also, your brand may be covered by the media team of the program which will make your products displayed on various marketing channels like social media, Television, etc.
Attend conferences: Conferences are a great place to tell the world about what you do.
At conferences, you have the privilege to meet people from different countries, works of life, and financial status who need to hear about your business. You must be bold enough at all times to market your brand.
Take advantage of break times and other free times when you get to relate with other participants at conferences.
Start meaningful conversations with people, exchange contacts, and build friendships with people at all times. This will leave a good impression of you and your brand in the minds of people which will make them reach out to you to patronize your business.
Digital marketing: This is a very broad area that involves utilizing the internet or online space to advertise your business. There are various methods and platforms under digital marketing which will be discussed below.
Methods
- The free method through search engine optimization (SEO).
- Paid method through search engine marketing (SEM).
- Influencer marketing.
- Social media marketing.
Platforms
There are so many online platforms for marketing.
- Twitter or X
- Blogs
- Telegram
- Tiktok
- Quora
- Medium
- YouTube
- Nairaland
Let’s discuss each of the methods in detail.
The free method through search engine optimization (SEO)
Have you ever been in a situation in which you need to buy something and then you go to a search engine like Google to search for sellers of that product?
After searching, Google then brings up a list of different website that sells those items. You then click about three of the websites displayed above and buy from one of them. Search engine optimization makes it possible for some websites to be displayed as one of the first sets of websites on search engines after a user) a person searches.
The whole process that the owners of the website and brand have done and will continue to do to keep on showing up on search engines is called search engine optimization. One of the processes involves consistently posting relevant content online that relates and links to your brand.
This method is generally known as a free method but it will in the long run require some financial cost such as money for data subscriptions and other things. This method is one of the most effective methods of getting buyers or consumers of your dried fish, snails, or any other products outside the country.
Paid method through search engine marketing (SEM)
This is similar to search engine optimization and has the same aim/ focus but the approach is slightly different.
This method is backed by money. You will need to pay some money for the website, blog, or platform to rank on the search engines. This is also a very effective method of getting buyers or customers outside the country but it will require that you have some knowledge of digital marketing or you will have to employ the service of a digital marketer.
Influencer marketing
This is a method of marketing that involves paying an influencer to publicize your brand on their platforms such as social media.
An influencer is someone who has a large number of followers and engagement on platforms like Facebook, Instagram, YouTube, and other platforms.
This method may require you to pay the influencer although it can also be done for free depending on your relationship with the influencer.
READ MORE: steps to processing cutlet catfish for export- business
Social media marketing
This is one of the most popular methods of marketing that is practiced in the twenty-first century.
This method can be divided into two types which are:
- Free social media marketing
- Paid social media marketing
Free social media marketing: This is the method many people know about because it does not require any special skill. All you need to do is create an account or a page on any social media platform and consistently post about your brand. You should include hashtags in your post to help your visibility and help you rank for the keywords you use most.
This method does not require any financial cost. It is also a good method but it may take a long time before you start enjoying the benefits of the activities you have carried out. Best method to export your dried fish and snails
Paid social media marketing: This is the aspect that requires your money. It involves setting up paid campaigns on social media platforms like Facebook. You will be able to target a specific audience or people who will buy your products or services in any specific part of the world. You will be able to target a specific age group, gender, interest, and more.
The process will require that you have a knowledge of digital marketing or you employ the service of a digital marketer.
Partner with a good delivery company
There are several delivery companies whose services are to safely deliver food items to people anywhere in the world. You can contact them for a partnership. They can always help you deliver to your customers every time you need their services. They will come to pick up the package at your company or location and go over to deliver it to your customers.
Examples of such companies are DHL, FEDEX, NIPOST, GIG, Courier Plus, Carrygo Logistics, etc.
